“We see this marketing platform as an industry program” – Jean-Marc Lieberherr, DPA CEO
In June 2016, shortly after the announcement of the campaign “Real is rare. Real is a diamond.”, launched by the DPA, and its communication to the industry at the JCK trade fair in Las Vegas, Rubel & Ménasché contacted Jean-Marc Lieberherr—CEO of the DPA since 2016.