When naming doesn’t shame

Michelle Graff

Much talk has arisen in the diamond industry about confronting the problem of lab-grown diamonds being mixed with natural, or mined, diamonds by naming and shaming–publicly calling out companies that are guilty of knowingly trying to pass off synthetic diamonds as natural.

It’s an idea that has been brought up by a number of industry organizations worldwide and came up again last week at a meeting in New York.

The idea is, obviously, that if the names of companies guilty (and there is proof they are guilty, which is an issue in and of itself) of undisclosed mixing are publicized they will be ostracized from the business. Other companies won’t want to deal with them, thus harming their business.

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Source National Jeweler