Marketing to Millennials: or Gen Y, as they’re also known
Millennial. Perhaps you’ve heard the word so many times you never want to hear it again or, worse yet, it’s lost its meaning.
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Millennial. Perhaps you’ve heard the word so many times you never want to hear it again or, worse yet, it’s lost its meaning.
The international campaign slogan is “Diamonds and Antwerp, it’s in our DnA”.
Graff Diamonds unveiled a pear, 105.07-carat, D, flawless diamond which was cut and polished by the jeweler’s own gemologists from a rough stone discovered in Lesotho last year.
Earlier this month at an event in Las Vegas, the Diamond Producers Association revealed the slogan that will be at the core of a new millennial- and U.S.-focused generic diamond advertising campaign: “Real is rare. Real is a diamond.”
Davy Blommaert, head of diamond lending at Dubai-based National Bank of Fujairah (NBF) and a former executive of Antwerp Diamond Bank (ADB), took time out recently to speak to Rapaport News.
Standard Chartered Plc no longer will finance diamond traders and polishers after reevaluating its portfolio and determining there is too much risk for too little return in the sector.
It is the most expensive fancy intense blue diamond ever sold at auction. The 24.18 ct. Cullinan Dream sold for $25.4 million at the Christie’s June 9 auction in New York.
One of the industry’s largest lenders, with a reported $2 billion portfolio, is exiting the sector.
Several events at JCK Las Vegas explored millennial marketing. Marketing to the huge but often confounding millennial generation was a main topic at this year’s JCK show.
While clearly better than last year’s show, the recent JCK Las Vegas trade show proved that the fine jewelry industry is still far from being out of the cold.
Geneva – Diacore and Mellen Inc. have formed a partnership with Sotheby’s to acquire an ownership interest in the 59.60-carat Pink Star diamond.
The Diamond Producers Association (DPA) has tapped millennials’ desire for authenticity in its campaign slogan unveiled at the JCK Las Vegas show on Friday.