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Last week, I attended an event held by De Beers/Forevermark here in New York City called (and hash-tagged, naturally) #TheOne, which references the diamond brand’s new holiday commercial (It’s a Long Journey to Become the One) and, with it, the return of “A Diamond is Forever.”
New York – Ahead of its annual fashion show, Victoria’s Secret has unveiled its annual “Fantasy Bra,” again created in collaboration with jeweler Mouawad.
Black Friday, the day after Thanksgiving, is anticipated to be the busiest shopping day in 2015 both in terms of shopper numbers and total sales, according to analytics company ShopperTrak.
Everyone agrees: The diamond market, and the way diamonds are sold, is a mess. The system has broken down. While producers continue to post strong profits, manufacturers’ margins have been whittled down to nothing, and the middle market’s woes have brought the industry to a crisis point.
This week, the Diamond Producers Association, the group formed earlier this year by the world’s major miners, announced that it has tapped longtime jewelry industry marketer Sally Morrison as its new managing director of marketing, bringing her back to where she started in this industry.
Alrosa Vice President Andrey Polyakov has been tapped as the next vice president of the World Diamond Council, the organization announced following its annual general meeting last week in Russia.
De Beers’ International Institute of Diamond Grading & Research (IIDGR) is to begin offering its melee testing service in Surat, India and Antwerp, Belgium.
LVMH Moët Hennessy Louis Vuitton reported an 18 percent increase in revenue to $28.8 billion (€25.3 billion) for the first nine months of 2015, with its watches and jewelry business jumping 22 percent.
Gold, platinum, and silver prices have all done an about-face in the last month, just as many forecasters had given up on precious metals.
Tiffany and Cartier are the most recognized jewelry brands among wealthy consumers, according to a new survey by the American Affluence Research Center.
New York – Polished diamond prices continued their slide in September, with U.S. demand for diamonds described as steady but growth in other key markets restrained.
New York – De Beers’ new Forevermark commercials, which include the very well-known slogan “A Diamond is Forever,” are set to begin airing in the U.S. market next month.