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To get a sense of the new “Love Life” advertising campaign from the Natural Diamond Council, you need only look at the sensual, nature-inspired shapes of the rings, pendants, and earrings on its global ambassador, actress Ana de Armas.
Over the last couple of years, gold has played a large part in the engagement ring arena. Sure, yellow gold has always been an option for those getting engaged—the 1970s particularly come to mind for some reason—but the warm metal has made a roaring comeback in the boldest possible way.
The De Beers-owned brand also debuted a new category of high-quality lab-grown stones called “Finest.”
De Beers’ majority owner, Anglo American, is on the verge of choosing Duncan Wanblad to replace current CEO Mark Cutifani, according to a report from U.K. news service Sky News, which cited unnamed sources.
A new consumer campaign by the Natural Diamond Council (NDC) and the Responsible Jewellery Council (RJC) is emphasizing the positive impact of mined stones.
The added value of a business is no longer just the product and service it provides, asserts Anish Aggarwal, a partner at diamond-industry consultancy Gemdax.
It also has a new sourcing program called Code of Origin and a partnership with National Geographic to help protect the Okavango Delta.
Press release – ALROSA reports preliminary rough and polished sales results for July 2021.
Press release – De Beers Group announced [July 28] the value of rough diamond sales (Global Sightholder Sales and Auctions) for the sixth sales cycle of 2021.
The push for a traceable and transparent supply chain is as much about profits as it is about principles.
The role of business is expanding. While the need to provide good products at competitive prices remains the same, the definition of “good products” is rapidly evolving. Social responsibility can be seen as a quality attribute that increases the “good” of a product. As in all quality improvements, the higher the quality, the greater the […]
De Beers inaugurated its GemFair pilot programme in Sierra Leone’s Kono District with 14-member mine sites in 2018 to create a secure route to market for ethically sourced artisanal and small-scale diamonds.
