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Diamonds are touted as the ultimate symbol of love – beautiful, everlasting and precious. A cynic may add rare to this list. From “A diamond is forever,” to “Every kiss begins with Kay,” the association with love has always been a key component of marketing diamonds. This association is so strong that diamond traders – […]
Generic (or industry-wide) advertising is one of the effective ways to increase the demand for and consumption of certain goods. The role of chief promoter in the diamond industry was played by De Beers Group whose slogan “A diamond is forever” can be called one of the most successful in history. Does the industry need […]
A local TV gossip program has a section called “So True/Totally Not.” In it, they confirm or refute gossip stories about celebrities. I was reminded of the segment because we keep getting questions about the report of a mega-diamond resource supposedly found in Russia’s frozen Siberia region. It is interesting, and occasionally sad, to see […]
After having been almost scrapped in 2007, De Beers’ secondary market seller Diamdel underwent profound renovation when the company decided to transform it in an online auction sale program.
Press release “Dear Sightholder, For an industry that historically evolved slowly, the past several years have seen unprecedented change at an extraordinary pace. A volatile global economy, shifting consumer demographics, new technological innovations, and increased challenges in accessing supply, are forcing all of us to adapt and evolve.
You can show a lot of things, but not buy them all. China is a rapidly growing consumer market with a huge desire to be involved at all levels of the diamond trade, willing to cooperate with everyone, and the Hong Kong Exhibition turned into a kind of indicator to determine the situation and mood […]
De Beers is talking up the market and downplaying its production, as one expects it needs to do in the current economic environment. And it is not alone, as other miners follow suit.
The September Hong Kong Jewellery & Gem Fair closed without providing the kind of high demands for loose diamonds that everyone had secretly hoped for. So what did happen at the show, and why was demand lower than anticipated? Traders arrived at the fair knowing exactly what they wanted to buy, with almost no one […]
Diamond trading at the Hong Kong Jewellery & Gem Fair reflected a steady, but lower level of Far East demand, mirroring trends in the global market this year. Polished suppliers have accepted that demand has declined in 2012 and were satisfied that some business was done at the show.
Press Release “Forevermark, the diamond brand from the De Beers Group of companies, is proud to unveil The Forevermark Promise Exhibition – a collection of pledges and exceptional diamond pieces from some of today’s most prodigious design talent.
What will happen if the U.S. decides to place barriers on polished diamond imports? What if Canada or the European Community decide that to let a polished diamond cross their border, it needs to first carry some sort of proof that it meets an ethical standard? Is it at all possible that these consumer markets […]
DTC unable to meet short term sightholder demand. De Beers will be unable to meet sightholder demand for the next six months due to a shortfall in production, according to its chief executive, Philippe Mellier.