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Advertising diamonds

Sanjay Kothari is on a mission. As vice chairman of the Gem & Jewellery Export Promotion Council (GJEPC), he took every opportunity at the recent India International Jewellery Show (IIJS) to stress the need for effective generic advertising in the diamond industry.

Is bigger better?

A friend of mine who operated three retail jewelry stores came to me a few years ago to see if I could help him put together a business plan for expansion of his business. He also asked if I could help him find some “growth capital.” As part of my due diligence prior to helping […]

Where are the women?

Political correctness aside, psychologists have long ago determined that men and women are different: they think differently and they act differently.  Men are highly focused single-taskers. Women are adept multi-taskers. Men and women also shop differently. They take distinctly different approaches to how they evaluate a product and how they buy it. 

India matters

The annual India International Jewellery Show (IIJS) has surprisingly set the tone for what followed in the global diamond market in the past two years by going against the grain of expectation.

Botswana Rises

There was a buzz emanating from Botswana this week felt well beyond its borders as De Beers launched its aggregation activities in Gaborone and Okavango Diamond Company finally appointed a managing director. Considering that Botswana is bound to set a number of milestones along its journey to establishing its diamond trading hub in Gaborone, these […]

The “Hands Off” approach

A recent article in The Wall Street Journal about Clinique’s new approach to selling makeup and beauty products has me thinking about potential ramifications for our industry. While the price points of jewelry and makeup are far apart (unless you happen to be in the market for some black diamond nail polish), the jewelry industry […]