HRD Antwerp opens flagship Paris store
European grading and diamond certification authority HRD Antwerp announced that it has opened its first flagship store, in Paris, to help promote consumer confidence.
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Why the biggest rough diamond in a century failed to sell
Even after a lot of publicity and excitement around Lucara’s 1,109-carat Lesedi la Rona rough diamond, the tennis-ball sized stone failed to sell at auction Wednesday.
De Beers rough diamond sales for Cycle 5, 2016
The De Beers Group of Companies today announced the value of rough diamond sales (Global Sightholder Sales and Auction Sales) for the fifth sales cycle of 2016.
Marketing to Boomers: why you need the “Me” generation
Your biggest marketing flub? Mistaking these hardworking multitaskers for a bunch of Facebook-fearing Luddites.
What Brexit may mean to the jewelry business
It could affect gold and watch prices, even Signet and Tiffany.
De Beers launches limited third party rough diamond selling service
De Beers has announced that its Auction Sales business will launch a limited scope pilot service, offering certain diamond businesses an opportunity to sell specific types of rough diamonds on its online auction platform.
Marketing to Millennials: or Gen Y, as they’re also known
Millennial. Perhaps you’ve heard the word so many times you never want to hear it again or, worse yet, it’s lost its meaning.
Antwerp diamond industry debuts new campaign
The international campaign slogan is “Diamonds and Antwerp, it’s in our DnA”.
Interview with Andrey Polyakov, the new president of the World Diamond Council
The Alrosa VP speaks about human rights language, marketing, and—of course—synthetics.
Cullinan yields another ‘exceptional’ diamond
Petra Diamonds discovered a 121.26-carat rough diamond at its Cullinan mine in South Africa.
Graff reveals 105ct. flawless diamond in Paris
Graff Diamonds unveiled a pear, 105.07-carat, D, flawless diamond which was cut and polished by the jeweler’s own gemologists from a rough stone discovered in Lesotho last year.
7 questions on diamond marketing, demand
Earlier this month at an event in Las Vegas, the Diamond Producers Association revealed the slogan that will be at the core of a new millennial- and U.S.-focused generic diamond advertising campaign: “Real is rare. Real is a diamond.”