5 things you (probably) don’t know about Forevermark
A few weeks ago, I had the pleasure of visiting London as a guest of Forevermark, the ethically sourced loose diamond brand founded by De Beers in 2008 to promote its finest stones.
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NRF: 79% of consumers still shop primarily in store
Despite the increased focus on digital and mobile shopping channels, most consumers still shop in stores primarily, according to a new study from the National Retail Federation.
Today, women buy diamond jewelry
De Beers may have arrived at the party a little late, but nonetheless new research that it published in its latest Diamond Insight Report provides detailed evidence about the rapidly changing role of women as diamond jewelry buyers.
Marketing, sure – but of what kind?
If there is anything that the diamond industry is famous for, it is its marketing. Turning a rare and out-of-reach product into an attainable household desire was a brilliant success
Weekly Diamond Market Report 17/10/02
Diamond market overview The wholesale market is heading into a quiet period, due to the Jewish holiday holidays this coming week and India’s Diwali holiday later this month.
Hepburn’s ‘Breakfast at Tiffany’s’ script sold at auction
Wearing a black dress and a pearl necklace, Holly Golightly strolls up to the windows of renowned retailer Tiffany & Co. on Fifth Avenue in the iconic opening of “Breakfast at Tiffany’s.”
ALROSA President meets with representatives of US diamond industry
ALROSA President Sergey Ivanov has held a meeting with US diamond industry representatives: Ronald VanderLinden, President of the US Jewelry Council, and Reuven Kaufman, President of Diamond Dealers Club of New York.
Tiffany & Co., a cleverly orchestrated communication campaign
What’s new at Tiffany & Co.? “Plenty of things,” you will tell me!
Jewelry overtakes cars as investment prospect
Jewelry has zoomed ahead of cars in Knight Frank’s Luxury Investment Index, as appetite for modern pieces has accelerated.
CIBJO european jewellery Guild established
– To represent common interests of all european jewelry players.
Tiffany & Co. names new chairman of the board
Tiffany & Co. announced Thursday that the company’s board of directors has elected a new chairman, current board member Roger Farah, effective Oct. 2.
De Beers partners with UN to empower women
The De Beers Group has announced a three-year partnership with UN Women to accelerate the advancement of women in its organization, in its diamond producing countries and in its marketing.