See what’s inside the most Precious Room in Paris

Amy Elliott

Where is all the fresh talent hiding out? I’ll tell you this: On [July Tuesday 5 and Wednesday 6] about 30 jewelry designers that fit this description were all gathered under one roof at the Palais Vivienne in the heart of Paris. They were participating in a special trade show event known as the Precious Room by Muriel Piaser that takes place twice a year to coincide with Paris Haute Couture Week.

There is an international flavor to the collective of emerging names, as well as established designers who are not as well known in the United States and a few high jewelers as well (hello, Harakh).

Many Precious Room participants hail from, and manufacture their product, in France, such as Sophie d’Agon, Vever, and Isabelle Langlois—this alone makes me wish I were there to see and discover. I know that retail buyers are perpetually hunting for the next fresh voice, and this event might be one to make time for (there will be another edition in January 2023). And designers seeking a venue and peers that match their ultrachic, singular, and creative visions might want to look into adding Precious Room to their trade show schedule.

Precious Room by Muriel Piaser launched in 2019, and it functions as a trade show and  design collective in one. But it’s super, super intimate and selective—Piaser told me she curates the presenting designers through “a lot of scouting, personal tastes, and trend watching” and that she is “focused on the mix and match of established and famous brands and young designers.

At the end of the first day of this most recent edition, Piaser reached out to me via WhatsApp to let me know that the event had “a very good energy” and reported attendance from top buyers from Printemps, Galeries Lafayette, and Bloomingdale’s, as well as the buying offices of international showrooms such as Mint in New York and HP France in Tokyo. Influencers including @laurainghirami were also in attendance.

A great turnout, to be sure. Which may be why designer Alexandra Abramczyk told me, “I believe that it’s an unmissable event in Paris now,” adding that it was the ultimate “rendezvous for brands to connect and exchange in Paris.

Read full article

Source JCK Online

Photo © Courtesy of FLAVPARIS