Today, e-tailer Net-a-Porter is launching EIP Privé, an invitation-only site that will offer high-end jewelry and watch brands.
Among the brands it plans to list: Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler, and Giampiero Bodino.
The new site aims to bring “the experience of the private jewelry salon to the digital realm,” according to a statement, and it will include a dedicated personal shopper.
EIP Privé will also offer access to personalized services including customization, bespoke requests, and sourcing one-of-a-kind pieces. It promises “secure pick up and hand delivery.”
The site plans to expand further into watches and men’s items later this year, in conjunction with Net-a-Porter’s sister site, Mr. Porter.
Last year, the e-tailer opened a portion of its site dedicated to fine jewelry and watches, featuring more than 40 brands. Designer Martin Katz talked about his experience selling on the site here.