The De Beers Group has announced a three-year partnership with UN Women to accelerate the advancement of women in its organization, in its diamond producing countries and in its marketing.
As a UN Women partner, De Beers has committed to achieving parity in the appointment of women and men into senior leadership roles, investing in women micro-entrepreneurs and STEM students (Science, Technology, Engineering and Mathematics) in its diamond producing countries and ensuring De Beers’ brands are a positive force for supporting gender equality through all its marketing campaigns.
Working alongside UN Women, governments and communities in its diamond producing countries of Botswana, Canada, Namibia and South Africa, De Beers will invest $3 million to advance the prospects of women and girls by addressing key priority areas.
In Botswana, Namibia and South Africa, the programs will focus on accelerating the growth of women-owned micro-enterprises to enhance the capacity of women entrepreneurs to grow their businesses, increase their income and create sustainable jobs for themselves and their communities. The capacity-building model will be specifically tailored for each country to support women micro-entrepreneurs with business and life skills to enable them to realize their potential and contribute to the economic growth of their communities.
In Canada, De Beers and UN Women will work with, among others, the University of Waterloo to provide scholarships and mentoring to young women and girls from underprivileged communities who want to pursue studies in STEM subjects. These programs are in the advanced planning stages and are due to launch in the coming months.
De Beers will also accelerate the advancement of women across its organization by more than doubling the rate of women appointed into senior leadership roles, achieving parity in the appointment of women and men into senior leadership by 2020.
The commitment to create a step-change in the appointment of senior leaders within De Beers is coupled with a holistic approach already underway and focused on attracting and developing women at earlier stages in their careers wherever De Beers operates across the diamond value chain. A Gender Diversity Steering Group has been established, reporting to the De Beers Group Executive Committee, with involvement from senior women and men across the organization to meet this commitment, sustain it and build on it through tailored action plans in each part of the business.
Beginning earlier this year, Group-wide initiatives have already included a review of talent attraction and development processes, the rollout of unconscious bias training, the establishment of a senior management-led reciprocal mentoring program and the review of policies and recruitment guidelines.
De Beers’ consumer brands Forevermark and De Beers Diamond Jewellers will leverage the considerable purchasing power and cultural influence of their diamond marketing campaigns to serve as a positive force for gender equality. The company will work with UN Women to support its marketing teams in shaping creative campaigns that reflect the diverse roles that women occupy in society.
Both Forevermark and De Beers Diamond Jewellers have already begun commissioning new campaigns, due to run later this year and next year, that are inspired by equality and the evolving role of women in society.