The Asian jewelry powerhouse is opening a branded shop at a New York City Macy’s.
Chow Tai Fook, the jewelry powerhouse that owns Hearts On Fire as well as thousands of stores in Asia, is making its first foray into the U.S. market by opening a branded shop at a Macy’s in Flushing, Queens.
The 500-square-foot shop opened Nov. 12. It will sell gem-set, platinum, and karat gold jewelry as well as exclusive Chow Tai Fook–branded merchandise.
Flushing, Queens, is known as the Chinese Manhattan, with a large customer base of immigrants and tourists. It is considered the fourth largest commercial district in New York City.
It is not clear if Chow Tai Fook plans to open future U.S. shops, in Macy’s or elsewhere.