A watch from Apple could lift the bunch

Michelle Graff

I think I should begin this blog with a bit of an apology: We, like so many others, predicted incorrectly.

Apple is not calling its first timepiece the “iWatch,” as we wrote many, many times but simply Apple Watch. Apple didn’t address why it dropped its iconic lowercase “i” but Entrepreneur.com offered a few plausible explanations in this article posted Tuesday.

So, it’s Apple Watch then. What does everyone think?

My first reaction was that it’s a great-looking watch that I would wear. It is not at all the sleek, futuristic and super-modern device that I pictured but, rather, just looks like a really clean, simple timepiece.

The New York Times described it as “stunning” and noted that has more in common with “luxury jewelry” than it does with other wearable technology devices. (Interestingly, the watch evoked different reactions around our office. Senior Editor Hannah Connorton described it as “hideous” when she was editing my story Wednesday morning while our left-handed ad sales manager David Stier lamented that it wasn’t made for southpaws.)

Apple Watch comes with a choice of straps, stainless steel mesh, link bracelet and leather among them, that are interchangeable and also something that traditional watches aren’t able to offer: 11 different faces. The watch is, as Apple put it, “incredibly customizable,” which we all know is extremely important to younger consumers.

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Source National Jeweler