Tiffany to open exhibition in Shanghai this fall

Lenore Fedow

Tiffany & Co. is opening an exhibition in Shanghai this fall showcasing some of the most iconic pieces and moments in the brand’s history.

From “Breakfast at Tiffany’s” memorabilia to the Tiffany Diamond, the “Vision & Virtuosity” exhibition will take visitors on a journey through the Tiffany Archives via six themed rooms.

In a press release, the retailer called Shanghai a “fitting destination” for the exhibition, noting the city’s “rich cultural heritage and international influence.

It is unknown at this time if Tiffany will take “Vision & Virtuosity” to any other cities.

If we see an appropriate opportunity, we may consider bring the exhibition elsewhere but at this time, we cannot confirm any future locations,” a Tiffany spokesperson said in an email to National Jeweler Wednesday the 10th.

The exhibition will open on Sept. 23 and run through Nov. 10 at the Fosun Foundation in Shanghai, with all ticket sales going to the foundation’s charitable programs.

Here are the themes of the six rooms.

Blue is the color of dreams

The first room will be decked out in the iconic Tiffany Blue color, highlighting its importance to both the brand and popular culture. It will feature blue stones, such as Montana sapphire and tanzanite, a purplish-blue stone introduced by the brand in 1968.

The World of Tiffany

The second room will focus on the brand’s representation in popular culture, including appearances in film, television, music and literature. It will tell the stories of how the Tiffany Blue Box came to be and how the Fifth Avenue flagship store in New York was built, as well as give visitors a look at the influential figures who have worn Tiffany jewels over the years.

Read full article

Source National Jeweler