Tiffany goes Gaga again in new ad campaign

Michelle Graff

Tiffany & Co. is continuing its relationship with Lady Gaga, using one of the dozen songs the Academy Award winner penned for “A Star Is Born” in its new advertising campaign. 

The video for the campaign—the latest in the “Believe in Love” line of ads, which promote Tiffany’s engagement rings—launched Monday the 1st April and can be seen on the jeweler’s online channels as well as other digital media.

The campaign will run online only.

Designed to “capture the intimacy between two people,” each frame in the video is a close-up of a couple, focusing in on the Tiffany True engagement ring. The jeweler introduced True, its first new engagement ring design since 1999, late last year.

Lady Gaga’s song “Is That Alright?” serves as the soundtrack for the minute-long film.

Lady Gaga has been working with Tiffany for more than two years, first appearing in the “Legendary Styles campaign and starring in the New York-based jeweler’s first Super Bowl commercial, which aired during Super Bowl LI in February 2017.

This year, the singer-turned-actress wore the brand throughout awards season, as she and “A Star Is Born” were up for multiple awards.

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Source National Jeweler