Tiffany celebrates pride month with new campaign

Lenore Fedow

“Stand for Love” highlights New Yorkers from the LGBTQIA+ community.

Tiffany & Co. kicked off Pride Month with a new campaign.

“Stand for Love” showcases New Yorkers from the LGBTQIA+ community, which includes individuals who identify as lesbian, gay, bisexual, transgender, queer, intersex, asexual, or an ally.

In a short video, the group shares what they stand for and summarizes how “it all comes down to love,” said Tiffany.

Directed by New York-based film and commercial director Will Schluter, the video went live Tuesday [June 1st].

It will be shared across all of Tiffany’s social media channels and will also be shared through the company’s media partnerships.

The campaign “honors the house’s long-standing legacy of celebrating love in all its forms and honoring our most cherished commitments together—across all gender identities and expressions.

Through its LGBTQIA+ Employee Resource Group, the jewelry giant has donated to the Ali Forney Center, a charity that helps homeless LGBT youths, and SAGE, an advocacy group for LGBT elders.

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Source National Jeweler