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Price or emotion?‎

There is a long-standing perception among diamond traders and jewelers — the more price ‎information becomes available to consumers, the more difficult the emotional pitch ‎becomes. Walking the halls of the recent Hong Kong show, or any of the international ‎diamond bourses for that matter, one gets a sense that the trade is more adept […]

A warranty of discontent

It was only a month ago that we warned that governments might set regulations restricting diamond imports and trade. The issue was driven by a sense of frustration that Kimberley Process (KP) reform was not advancing and, as a result, alternative solutions might be produced to bypass the impasse.

Defining De Beers

With their Diamond Trading Company (DTC) boxes in one hand and Philippe Mellier’s letter in the other, sightholders appeared more interested in their rough allocations at last week’s sight than what the De Beers chief executive had to say.

Commodity or love – You be the judge

Diamonds are touted as the ultimate symbol of love – beautiful, everlasting and precious. A cynic may add rare to this list. From “A diamond is forever,” to “Every kiss begins with Kay,” the association with love has always been a key component of marketing diamonds. This association is so strong that diamond traders – […]

Does the industry need generic advertising?

Generic (or industry-wide) advertising is one of the effective ways to increase the demand for and consumption of certain goods. The role of chief promoter in the diamond industry was played by De Beers Group whose slogan “A diamond is forever” can be called one of the most successful in history. Does the industry need […]

Myths vs realities: from the trillion carats ‘find’ to De Beers changes

A local TV gossip program has a section called “So True/Totally Not.” In it, they confirm or refute gossip stories about celebrities. I was reminded of the segment because we keep getting questions about the report of a mega-diamond resource supposedly found in Russia’s frozen Siberia region.  It is interesting, and occasionally sad, to see […]