What the new campaign promoting diamonds looks like
New York–The Diamond Producers Association has unveiled the first two commercials in “Real is Rare,” its new campaign designed to fuel millennial interest in diamonds in the face of slipping sales.
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How “Real Is Rare” hopes to reinvent diamond advertising
The architects of the Diamond Producers Association’s new campaign have thrown away the rule book to appeal to millennials.
New insights on how Millennials and Gen Zs like to shop
Young shoppers love stores but not malls.
The forecast for the holiday season: merry and bright
New York – Retail sales predictions for the upcoming holiday season are optimistic, with forecasters citing increased consumer confidence, lower unemployment and growing household wealth as the reason for their bullish outlook.
US Jewelry Council to host roundtable on undisclosed lab-grown diamonds
The United States Jewelry Council (USJC) will host a jewelry industry summit on the most important consumer confidence issue of the day – undisclosed lab-grown diamonds.
De Beers now offering tailored Sight boxes
It represents a marked change for the century-old sight system.
DEF Awards $130,000 for Botswana Top Achievers program
The Diamond Empowerment Fund (D.E.F.) has presented a check for $130,000 to the Botswana Top Achievers program.
GJEPC & De Beers jointly launch mega campaign for generic promotion of diamond jewellery
The Gem & Jewellery Export Promotion Council (GJEPC) and De Beers have jointly announced the launch of the much needed generic promotion campaign for diamonds.
Dorothée Gizenga: ‘Blood diamonds’ are no longer the real problem
Dorothée Gizenga, head of the Diamond Development Initiative (DDI), the organization dealing with the traditional diamond mining, in her interview to Rough&Polished
De Beers rough diamond sales for Cycle 8, 2016
The De Beers Group of Companies today announced the value of rough diamond sales (Global Sightholder Sales and Auction Sales) for the eighth sales cycle of 2016.
Antwerp explains position on undisclosed synthetics at info session
The Federation of Belgian Diamond Bourses, together with the Antwerp World Diamond Centre (AWDC), has held a well-attended, two-hour information session on synthetic stones for members of the city’s four bourses.
Midstream diamond business normalizing – De Beers
De Beers said the diamond industry registered a challenging year in 2015, but more normal trading conditions returned to the industry’s midstream during the first half of 2016 as a result of actions taken to address inventory indigestion.