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This question has been playing on my mind for the past few months. Who might buy jewelry set with a synthetic diamond? What are the arguments that—really—hit the mark? How about me: given everything that I know about natural diamonds, would I personally buy a synthetic diamond?
It’s been a long road for us all, but actress Priyanka Chopra and musician Nick Jonas have finally tied the knot—making it official with a series of opulent ceremonies and parties that saw the bride quite literally dripping in diamonds.
I have been looking this week at predicted marketing trends, and while there are very many forecasts – especially as we head into the new year – I have tried to boil them down to some main ones.
Diamond advertising has well and truly departed from traditional styles, this year’s holiday commercials suggest. Gone are the days of the De Beers campaigns targeting men buying a diamond for his fiancée.
First of Diamond Empowerment Fund’s new ‘Diamonds Do Good’ video series.
A Bulgari diamond ring surpassed its estimate at Christie’s in New York on Wednesday the 5th, bringing in more than $18 million.
Some of the industry’s biggest companies are putting their support behind Atelier Technology.
According to market analysis firm The NPD Group, quite a few consumers can expect to receive a timepiece as a Hanukkah gift or wrapped up beneath their Christmas tree come Dec. 25.
Asian-American and Hispanic millennials are a growing force in the luxury goods market, though jewelers have been slow to recognize the increasing importance of this demographic, according to a new report by MVI Marketing.
Press release – New national survey demonstrates consumers’ desire for natural diamonds this Holiday season.
Production at the Gahcho Kué mine is likely to exceed expectations for 2018 before increasing steadily over the next three years, according to part owner Mountain Province.
De Beers used to spread the message that “A Diamond Is Forever” around Grand Central Station at holiday time, appealing to the 750,000+ commuters crisscrossing the classic transit hub every day.