
‘Diamonds Do Good’ consumer campaign reaches over 3 million millennials
Seminar at JCK Will Help Retailers Convey Diamonds Do Good Message In Store.
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Seminar at JCK Will Help Retailers Convey Diamonds Do Good Message In Store.
De Beers Group today announced its Forevermark diamond brand has inscribed its two millionth diamond. The diamond is a 3.48-carat round brilliant and bears the unique inscription of ‘2,000,000’.
The self-purchasing customer is a big fan of jewelry, but has mixed feelings about standard jewelry stores, according to new research released by MVI Marketing.
The World Diamond Mark Foundation (WDM) will launch Part of You™, its global diamond retailer promotion campaign, and its new B2C website: www.passion.diamonds at JCK LUXURY in Las Vegas on June 4.
Hong Kong’s diamond-promotion body plans to start checking wholesalers’ inventory for synthetics, as part of a program aimed at boosting consumer confidence and giving retailers better peace of mind.
Alrosa has partnered with Angolan national diamond company Endiama to develop the African nation’s largest kimberlite deposit, claiming the project could be worth more than $35 billion.
De Beers Group announced the 18th May that its Auction Sales business will pilot the sale of its own polished diamonds using auctions for the first time. The sale will comprise a wide range of polished stones manufactured directly from its rough diamonds.
CSR, Corporate Social Responsibility, is—we’re sure you will agree—very much in vogue. And the diamond industry is no exception, which is good news as it goes! Signet and Tiffany have in recent weeks been the focus of attention for their ethics and their commitment.
Synthetic, lab-grown, artisan-created, man-made, or cultured. Whatever you choose to call them, lab-grown diamonds are highly controversial these days, and the diamond media reports regularly on new developments in this growing industry.
A heart-shaped diamond, bought for just under $15 million at Christie’s in Geneva, set a new record for a heart-shaped diamond sold at auction.
The diamonds formerly known as the Apollo Blue and Artemis Pink are now officially the world’s most valuable earrings.
Diamond market overview There was overall steady demand for polished over the past week. Some traders were cautiously optimistic about the JCK trade show in Las Vegas early June, citing selective restocking in the retail market.