The R&M “Lettre”

I have been looking this week at predicted marketing trends, and while there are very many forecasts – especially as we head into the new year – I have tried to boil them down to some main ones.

Diamond advertising has well and truly departed from traditional styles, this year’s holiday commercials suggest. Gone are the days of the De Beers campaigns targeting men buying a diamond for his fiancée.

First of Diamond Empowerment Fund’s new ‘Diamonds Do Good’ video series. 

A Bulgari diamond ring surpassed its estimate at Christie’s in New York on Wednesday the 5th, bringing in more than $18 million.

Some of the industry’s biggest companies are putting their support behind Atelier Technology. 

According to market analysis firm The NPD Group, quite a few consumers can expect to receive a timepiece as a Hanukkah gift or wrapped up beneath their Christmas tree come Dec. 25.

Asian-American and Hispanic millennials are a growing force in the luxury goods market, though jewelers have been slow to recognize the increasing importance of this demographic, according to a new report by MVI Marketing.

Press release – New national survey demonstrates consumers’ desire for natural diamonds this Holiday season.

De Beers used to spread the message that “A Diamond Is Forever” around Grand Central Station at holiday time, appealing to the 750,000+ commuters crisscrossing the classic transit hub every day. 

Lower spending by Chinese tourists at Tiffany stores in the United States and Hong Kong put a dent in the jeweler’s third quarter results despite higher spending by locals. 

Kering, the owner of Gucci, Boucheron and Pomellato, plans to end its seven-year partnership with luxury platform Yoox Net-A-Porter (YNAP), and bring its e-commerce activities in-house.

The holiday sales season in the United States got off to a record-breaking start, according to figures for Black Friday and Cyber Monday sales.