Swarovski, Chow Tai Fook invest in Atelier Technology

Brecken Branstrator

Some of the industry’s biggest companies are putting their support behind Atelier Technology. 
The company announced Tuesday that it has secured funding from a consortium of five companies led by Swarovski and Chow Tai Fook. The amount of the investment was not disclosed.

Atelier Technology is the creator of a cloud-based inventory, communication and trading platform for jewelry retailers, wholesalers, brands and manufacturers.

The business-to-business platform said it strengthens clients’ competitive position by tightening the supply chain, shortening time to market and removing operational barriers to growth.

Features include a real-time interactive design suite and real-time pricing, price targeting and negotiation, trade show and mobile applications, work chat and more.

When asked what projects the company will use the investment for, Hill told National Jeweler the funds would go toward native applications in Windows, iOS and Android that are already mid-build.

The entire industry will agree that today we need to bring many more styles to market than yesterday, just to reach the same turnover. Simply put, everybody is doing more work and earning less profit,” Hill said.

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Source National Jeweler