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The global diamond industry’s single biggest problem is that it is not growing consumer demand, according to speakers at the 35th World Diamond Congress convening in Mumbai this week. That is followed by the industry’s lack of profitability and the need to establish a regular supply of rough.
Generic (or industry-wide) advertising is one of the effective ways to increase the demand for and consumption of certain goods. The role of chief promoter in the diamond industry was played by De Beers Group whose slogan “A diamond is forever” can be called one of the most successful in history. Does the industry need […]
You can show a lot of things, but not buy them all. China is a rapidly growing consumer market with a huge desire to be involved at all levels of the diamond trade, willing to cooperate with everyone, and the Hong Kong Exhibition turned into a kind of indicator to determine the situation and mood […]
Diamond trading at the Hong Kong Jewellery & Gem Fair reflected a steady, but lower level of Far East demand, mirroring trends in the global market this year. Polished suppliers have accepted that demand has declined in 2012 and were satisfied that some business was done at the show.
Press Release “Forevermark, the diamond brand from the De Beers Group of companies, is proud to unveil The Forevermark Promise Exhibition – a collection of pledges and exceptional diamond pieces from some of today’s most prodigious design talent.
Sanjay Kothari is on a mission. As vice chairman of the Gem & Jewellery Export Promotion Council (GJEPC), he took every opportunity at the recent India International Jewellery Show (IIJS) to stress the need for effective generic advertising in the diamond industry.
A friend of mine who operated three retail jewelry stores came to me a few years ago to see if I could help him put together a business plan for expansion of his business. He also asked if I could help him find some “growth capital.” As part of my due diligence prior to helping […]
Political correctness aside, psychologists have long ago determined that men and women are different: they think differently and they act differently. Men are highly focused single-taskers. Women are adept multi-taskers. Men and women also shop differently. They take distinctly different approaches to how they evaluate a product and how they buy it.
The annual India International Jewellery Show (IIJS) has surprisingly set the tone for what followed in the global diamond market in the past two years by going against the grain of expectation.
A recent article in The Wall Street Journal about Clinique’s new approach to selling makeup and beauty products has me thinking about potential ramifications for our industry. While the price points of jewelry and makeup are far apart (unless you happen to be in the market for some black diamond nail polish), the jewelry industry […]
Rubel & Ménasché has been supplying the jewelry houses of Place Vendôme with high-end small diamond goods for over 50 years. The company’s specialty is extremely well-finished stones, which it offers to top jewelry brands the world over.
A few months ago I went shopping for new eyeglasses, and stopped in a new optical store near my home. I told the shopkeeper what I wanted – round frames similar to Harry Potter’s. The shopkeeper smiled and said, “No, they are out of fashion.