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Kristall is the largest diamond manufacturer in Russia and one of the largest in Europe. Based in Smolensk, the company is producing top-quality polished diamonds and occupies a prominent place in the global diamond community successfully competing with many world-renowned firms.
Traditional jewelry retailers, and diamond dealers for that matter, continue to express concern about the impact that online jewelers have had on the market. With complete price transparency and extensive information available on the web, brick and mortar stores today face a far more knowledgeable consumer than before, armed with strong price comparisons.
The World Diamond Mark (WDM), recently unveiled by the World Federation of Diamond Bourses (WFDB), will hopefully succeed where previous programs have failed.
There is a long-standing perception among diamond traders and jewelers — the more price information becomes available to consumers, the more difficult the emotional pitch becomes. Walking the halls of the recent Hong Kong show, or any of the international diamond bourses for that matter, one gets a sense that the trade is more adept […]
Forevermark diamonds released by De Beers are distinguished by their beauty, rarity and quality. Their suppliers guarantee that these diamonds were mined in compliance with high industrial, social and environmental standards.
The global diamond industry’s single biggest problem is that it is not growing consumer demand, according to speakers at the 35th World Diamond Congress convening in Mumbai this week. That is followed by the industry’s lack of profitability and the need to establish a regular supply of rough.
Generic (or industry-wide) advertising is one of the effective ways to increase the demand for and consumption of certain goods. The role of chief promoter in the diamond industry was played by De Beers Group whose slogan “A diamond is forever” can be called one of the most successful in history. Does the industry need […]
You can show a lot of things, but not buy them all. China is a rapidly growing consumer market with a huge desire to be involved at all levels of the diamond trade, willing to cooperate with everyone, and the Hong Kong Exhibition turned into a kind of indicator to determine the situation and mood […]
Diamond trading at the Hong Kong Jewellery & Gem Fair reflected a steady, but lower level of Far East demand, mirroring trends in the global market this year. Polished suppliers have accepted that demand has declined in 2012 and were satisfied that some business was done at the show.
Press Release “Forevermark, the diamond brand from the De Beers Group of companies, is proud to unveil The Forevermark Promise Exhibition – a collection of pledges and exceptional diamond pieces from some of today’s most prodigious design talent.
Sanjay Kothari is on a mission. As vice chairman of the Gem & Jewellery Export Promotion Council (GJEPC), he took every opportunity at the recent India International Jewellery Show (IIJS) to stress the need for effective generic advertising in the diamond industry.
A friend of mine who operated three retail jewelry stores came to me a few years ago to see if I could help him put together a business plan for expansion of his business. He also asked if I could help him find some “growth capital.” As part of my due diligence prior to helping […]