Rolex is the No. 1 brand in the industry, at least according to Brand Finance’s annual list of the world’s most valuable brands.
Rolex topped all other watch and jewelry brands in 2017, landing in 216th place, up from 232nd place last year. Jewelry and watch retailer Cartier was just below it, at 224th place, a steep fall from last year’s ranking of 161.
Tiffany & Co. was in 404th place, down from 368th last year. Topping that was Chinese jeweler Chow Tai Fook, which was in 333rd place, up from its 424th ranking in 2016.