Real. Rare. Responsible.

Natural Diamond Council

Only natural diamonds are real, rare, and responsible. Formed deep within the earth billions of years ago and brought to the surface through prehistoric volcanoes, these finite and unbreakable natural wonders are the oldest and hardest objects you will ever touch. Through their formation and nature’s creative ingenuity, every natural diamond is unique.

Their timeless traits and finite existence render a natural diamonds’ intrinsic value precious and unparalleled, the ultimate symbol of love, power, and celebration for centuries. Every natural diamond today is brought to you by a highly regulated industry with a deep and demonstrable commitment to utmost care, skill and humanity in the ethical sourcing and journey of the diamond. The positive impact has been seen in the by over 10 million people worldwide, mostly in local communities from diamond origin regions such as Southern Africa, Canada, and Australia, as well as protection of vulnerable species and ecosystems through biodiversity and conservation programs. Each natural diamond ensures a more sparkling future for generations to come. 

Not only an extraordinary feat of nature, natural diamonds are also a precious commodity for the people and the economies of the countries where they are found, enhancing sustainability. Diamonds can be a powerful gift to a country’s development with fair trade agreements and impactful social and environmental programs that transform lives. 

Experience Real. Rare. Responsible. through Natural Diamond Council Global Ambassador, actress Lily James’ “life changing” journey to Botswana. 

James was in Botswana to get an education herself. When she signed on to be the Natural Diamond Council’s global ambassador, it was not to play a character. Part of the deal was seeing exactly what she was representing. On the ground research was required. Her trip included visits to almost every part of the local diamond value chain — the Karowe Mine, De Beers Global Sales, KGK Diamonds cutting and polishing unit — as well as witnessing the reverberative effects on the surrounding communities and wildlife, via a school or the Orapa Game Park.

“You want to make sure when you’re putting your name to something, that there’s more to the story,” said James, who had done her due diligence on Botswana’s history with diamonds as best she could without witnessing it first-hand. Prior to working with the NDC, her passing knowledge of the country came from a good friend from boarding school in England who had grown up there. “She was always talking about Botswana. She had initially wanted to be a conservationist and studied geology at university, so that all comes from here,” said James.

Lily James Orapa Game Park in Botswana. (Image by Molly SJ Lowe.)

On her three-day trip to Botswana, James was indoctrinated into the country’s unique relationship with natural diamond mining, which at 33 percent is the largest contributor to the country’s GDP. Botswana was a British Protectorate from 1895 to 1966 when it declared its independence. Diamonds were discovered the following year and the mineral is owned by the country per the prescience of the country’s first president Sir Seretse Goitsebeng Maphiri Khama, who decreed that any diamond found in Botswana belonged to the people rather than the individual. Any diamond-related industry is conducted via a licensing agreement with the government, which puts more than 80 percent of diamond revenues back into the country’s economy. That governance has allowed for the development of a large middle class in Botswana. As well as investment in critical infrastructure, such as hospitals, roads and schools.


“Without diamonds, we wouldn’t have a country,” said Pat Dambe, Vice President of Market Outreach at De Beers Group, noting that at the time of Botswana’s independence it was the third poorest country on the African continent. “We practice, as a result of our culture, that we’re all together. In unity, there’s strength. The average person you speak to here has a good education, thinks about their children going to school, has a house.” 

Pat Dambe, Vice President Market Outreach, De Beers Global Sightholder Sales

Free Primary School Education in Botswana

By choosing a natural diamond, you’ll make an impact on the lives of millions of people and vulnerable ecosystems around the world and helping to provide access to education for over half a million children globally.

James made a surprise visit to a third-grade classroom at the Livingstone House Primary School in Orapa, Botswana, a mining town over 300 miles from the country’s capital Gaborone. The children were high on the anticipation of meeting James, known for her roles in Pam & Tommy, Mamma Mia! Here We Go Again, Cinderella, Baby Driver, Downton Abbey and The Iron Claw.

While the kids got to meet a Disney princess in the flesh; James got to see the heartwarming fruit of Botswana’s booming diamond industry.

Lily James photographed in Orapa, Botswana with students at the Livingstone House Primary School. For more information about education in Botswana, click here.

The elementary school’s student body of 600, ages 6 to 13, is a direct result of the economic development driven by natural diamonds. Specifically, the school is one of four in Orapa funded by the world’s leading producer of diamonds Debswana, a 50/50 joint venture between De Beers and the government of Botswana, which provides free primary and secondary school education to every Botswanan child.

Emily Mompe attended the Livingstone House school years before she became a teacher there. “When I think of Orapa in the 80s versus what we have currently, it’s one of those things that you need to live here to believe it,” she said of the development in the area. “We used to have bumpy roads and now, of course, paved roads. We used to have a clinic the size of a three-bedroom house and now it is a hospital. We had no secondary school in my day, now we have two junior secondary schools and a senior secondary school.” Mompe’s classroom has a smart board that was essential for remote learning during COVID-19. Swimming is an essential part of the curriculum and there are three pools among the local schools, all heated during the winter so that the kids can still swim when the temperature drops.

“We are not just concerned with academics,” said Mompe. “We want to provide for the whole child.”

Livingstone House Primary School teacher Emily Mompe. For more information about education in Botswana, click here.
Lily James with students at the Livingstone House Primary School. For more information about education in Botswana, click here.


Many of the students’ parents are employed by the natural diamond industry yet the students themselves are raised to envision life beyond diamonds. “I asked them all what they wanted to be when they grow up and the answers were presidents, vets, doctors, rappers,” said James. “They were so bright and so ambitious.”

Wildlife Protection

The natural diamond industry has made strides in helping to protect the lives of millions of wild animals globally, saving threatened species from extinction.

Leading diamond producers’ conservation programs have protected 1,000 square miles of natural land for loving giraffes to call home and helped protect the endangered Rhinos and safeguard 200,000 hectares across southern Africa. Some of the world’s most endangered species and their habitats are protected by the Diamond Route in southern Africa.

Lily James with Ompatile Galaletsang, Assistant Conservation Officer at Orapa Game Park.

The industry also supports conservation programs ensuring protections for wolverines, grizzly bears, and caribou in Canada’s Northwest Territories. There, the natural diamond industry is positively contributing to the local economy in a way that respects, protects, and restores the environment. 

Giraffes in Orapa Game Park, Botswana. (Image by Molly SJ Lowe)
Rhinos in Orapa Game Park, Botswana. (Image by Molly SJ Lowe)

The holistic relationship between Botswana’s natural diamond industry and its people and land is evident at every point of James’ tour of the country. Adjacent to Orapa’s tiny airport is the Orapa Game Park, one of eight conservation sites funded by De Beers Group around Southern Africa. Just before sunset on the day she arrived James took a tour along a select route of the park’s nearly 50,000 hectares to see the wildlife reserve’s protected black and white rhinos, zebras, giraffes and impalas. She got an education on the animals and awesome scenery as well as Debswana’s mission of conservation. “For every acre of land mined, they set aside six for the protection of the animals,” said James.

Local and Sustainable Diamond Value Chain Operations

The natural diamond industry has contributed 16 billion dollars of annual benefits for our world, including healthcare, agriculture, jobs, education, and biodiversity.

As the main industry in Botswana, the country produces the most diamonds in all of Africa. From solar-powered clinics to groundbreaking disease management programs, natural diamonds help build a healthier future. 

“Part of all of this is about breaking down any stigma and really telling the true diamond story,” said James. “Particularly with regards to Botswana, the ethical side of it was a massive draw. It would be something I would be able to talk about because I would care rather than just being like, ‘Oh, a luxury good.’ Being here is seeing the value and the human aspect of it. It feels so genuine and real and powerful.”


Lily James at the Karowe Diamond Mine.
Naseem Lahri, Managing Director, Karowe Diamond Mine.

Such progress is directly connected to the economic impact of the natural diamond industry at large, but also locally. Orapa is home to two active diamond mines — the Orapa mine, owned by De Beers, and the Karowe mine, owned by Lucara, which James also visited. On a purely superficial level, the Karowe mine is a sight to behold to those unused to seeing a mine up close. The open pit descends to a depth of 324 meters and is traced in graphic, linear paths that carry trucks to the mine’s lowest point. It brings to mind something out of Star Wars.

Relative to other mines, Karowe is small, yet in the 10 years that Lucara has been operating it, the mine has yielded an inordinate number of large, high-value Type IIA diamonds. Some of Karowe’s most high-profile, record-setting stones including the historic 1,758 carat Sewelô, which was purchased by Louis Vuitton; the 1,109 carat Lesedi La Rona, which was purchased by Laurence Graff, and the 813 carat Constellation, which sold for a record $63 million.

Lucara purchased Karowe in 2010 and began unearthing its bounty of enormous stones. Mines have a lifespan and originally Karowe’s was estimated to run through 2026. Lucara secured $550 million to expand the mine a further 800 meters underground, extending its life to at least 2040. That means more jobs, more growth, more progress and stability in Orapa.

Josephine Basinyi at the KGK Diamonds farm.

In addition to these remarkable stats, 31 percent of Karowe’s workforce is female and 75 percent of its executive committee is female. That includes Naseem Lahri, the first female managing director of a diamond mine in Botswana, and the youngest female MD in mining in the world. Lahri oversees Karowe’s operations from the ground up — and down — but also how it impacts the surrounding community.

Karowe supports 18 villages, reinvesting in their economies and communities via healthcare, education, agriculture and Gender Based Violence initiatives. For the most part, Orapa relies on food imported from South Africa. When COVID-19restrictions closed borders, the local villages had to rely on their own agricultural cull. The poorest of the 18 villages developed its own vegetable and chicken farm, growing, thriving, generating food, jobs and income to the point that it’s no longer the poorest village. The farm is run by a woman and 90 percent of the staff are women.

Lily James with Siddarth Gothi, Lead Manager of KGK, and Josephine Basinyi, at KGK Diamonds.

“Naseem told me that they were tracking the schools in these villages and there was a gap where the girls weren’t going to school,” said James. “They found out they didn’t have access to sanitary towels so they weren’t able to go to school. Now, Karowe is providing that for free. It’s such a simple thing but the impact is huge.”

Lahri said Karowe has a record number of females in its workforce for a reason. “They’re seeing females in the forefront and more women are actually coming to apply for jobs here because they know it can happen,” she said.

James’ trip follows the route of the “rough” mined in Orapa to the city of Gaborone, where much of raw material ends up in the hands of diamond cutters, such as the employees of KGK Diamonds, the largest diamond cutting and polishing facility in the city. Run by Siddarth Gothi, KGK has circularity and sustainability built into its entire operation in Gaborone. There’s an on-site creche to care for the employees’ children, a vegetable garden used to make company meals, and the building is outfitted with solar panels and water-recycling technology.

Diamond Cutter at KGK Diamonds.

Many of the employees are young locals, who enter a training program that often leads to full-time employment. KGK prioritizes disadvantaged young adults, many of whom are disabled or lack access to advanced education. Armstrong Gabanamotse is a 23-year-old polisher who started with the company in 2019, learning how to scan and polish stones to take them from rough to brilliant cuts with as little waste and breakage as possible. Now he operates KGK’s most technologically advanced machine, the Optimus, to yield fancy cuts — pear, heart-shaped, oval, marquis, emerald. He says he’s proud to work at KGK because diamonds gave Botswana an identity. “From rough to the final product, when you look at it, it gives you a smile,” Kamanan said. “I’ve made something shine.”

One of the final stops on James’ trip is the De Beers Global Sightholder Sales, where rough diamonds from all over the world are sorted and sold. More than 32 million carats in diamonds passed through the building in 2021. Security is understandably tight. All guests are scanned and monitored through multiple checkpoints as the enter and exit the building. Allowing outsiders, especially an ambassador like James, to witness the diamond value chain is worth the security risk in the eyes of Susanne Swaniker, De Beers Global Sightholder’s CFO. “Sometimes people think we have the ‘mineral curse,’ but we have positive stories,” she said. “It’s important for somebody from outside Botswana to understand how an individual on the street can actually have medical care, schooling, basic housing, water, electricity in their house because of these revenues.”

Lily James with Pat Dambe, Vice President Market Outreach and Naledi Kgari, Aggregation & Sight Management Manager, at De Beers Global Sightholder Sales.

Inside, dozens of specialists value and sort the rough stones, group and pricing them for customers. A young diamond valuator Lydia Tendy leads James through the sorting room, placing exceptional stones of up to 100 carats in her hands. In many ways, this is the moment that crystalizes everything for James.

“You really feel the power,” she said. “This is Mother Nature. These stones were created billions of years ago, lifted up to the earth’s surface via volcanoes. They really do feel quite miraculous. To be in Botswana and see the effect the stones have on the community, the value of them has only grown in my eyes.” Only natural diamonds are Real. Rare. Responsible

Words: Jessica Iredale
 Molly SJ Lowe
Video: Carbone Productions