Market insight: De Beers Group

Michelle Graff

Las Vegas-According to De Beers Group and its CEO Philippe Mellier, the future of diamonds lies in diamond brands, particularly those with a traceable, and clean, history.
During the Las Vegas jewelry shows, Mellier, along with Forevermark U.S. Inc. President Charles Stanley, spoke with National Jeweler about why diamond brands are particularly important today, as well as the trajectory of prices and why they are selling Forevermark at Jared the Galleria of Jewelry.

This Market Insight interview is the first in a series National Jeweler will be presenting this week in the wake of the Las Vegas jewelry shows.

NJ: There was a report that was published recently estimating that diamond prices would rise 6 percent a year through 2020. Do you agree with that estimation?

PM: It came out of an analyst working for the banking system so it’s very difficult to comment. We price according to the market and how we see the market and it’s very difficult for me to comment. We never talk about pricing. This analyst was talking about the full-year increase … let’s wait until the end of the year.

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Source Michelle Graff, National Jeweler