Karl Lagerfeld is introducing his new range of baubles to U.S. consumers via an advertising campaign that he shot himself.
The campaign will appear in several consumer fashion and lifestyle publications including Vogue, Vanity Fair, Glamour and V Magazine. The campaign also will be promoted on these titles’ social media platforms.
The bridal jewelry campaign is a supplement to the fashion designer’s greater Karl Lagerfeld Paris campaign, which advertises his namesake line of ready-to-wear fashion and accessories that is stocked at Lord & Taylor and Dillard’s.
The campaign features models Joan Smalls and Hailey Baldwin.