It will grow the Ever Us, Black Label, and Seize the Day campaigns.
Forevermark released a statement this morning revealing its marketing strategy for the holiday season.
The brand will grow its Ever Us, Black Label, and Seize the Day campaigns “to drive diamond demand for the all-important holiday season,” reads the release.
Forevermark, which launched the Ever Us two-stone program with Signet last year, debuted a slick new commercial Nov. 7 featuring the signature Ever Us bypass ring and two new products in the line: hoop earrings and a pendant.
An Ever Us two-stone print campaign will run throughout Q4 “in publications targeting affluent consumers such as Elite Traveler, InStyle, Travel + Leisure, and W magazine.” Digitally, the ad will run on paid social media, targeted networks, mobile, and premium websites including AFAR, StyleCaster, The Atlantic, and The Washington Post.