Forevermark Avaanti™ collection launches

De Beers

Press release – The new Forevermark Avaanti™ collection comprises of 36 stand-out pieces, which celebrate the spirit of possibility, each sweeping like a ripple to symbolise the start of something new.

Driven by the belief that the future can unfold from a single ripple, the campaign is a reminder that the moments we seize today can become the unstoppable momentum of tomorrow. The hero line for the Forevermark Avaanti™ campaign; ‘One Ripple Can Start a Wave’ celebrates the power of possibility and encourages women to unleash their own ripple on the world.  

The campaign was brought to life by an all-female creative team, including award-winning director, Vicky Lawton and photographer Anya Holdstock. Together they realised the execution of the campaign’s inspirational film and striking photography. 

Each piece features a rare Forevermark diamond at their centre, set in 18k yellow, white or rose gold. Worn together or alone, these rings, earrings, pendants and bracelets make a bold statement of confidence. 

Diamonds are imbued with an energetic and unconventional spirit, and with our Forevermark Avaanti™ collection we have created fine jewellery that has the power, not only to celebrate those who wear it, but to inspire them to realise their inner strength. The smallest spark or idea starts with you, and the Forevermark Avaanti™ campaign is a reminder that you should never underestimate your potential to create an impact.” Nancy Liu, CEO, Forevermark.

Discover more on the Forevermark Avaanti™ collection here.

Source De Beers

Photos & video © De Beers.