De Beers launches Tracr Community toward JCK Las Vegas


Just prior to the opening of the Las Vegas gem and jewelry shows, the De Beers Group announced the launch of the Tracr Community for the education and collaboration of industry participants. Tracr® is a diamond traceability platform that is developed by De Beers in collaboration with the diamond industry. 

Tracr’s Community launch is the signal to the diamond industry that the platform’s forming phase has ended. Now begins the migration to the Beta Platform which is the industry grade solution. As the Tracr ecosystem grows, the Community will become a vibrant environment for communication, collaboration and education of the wider diamond industry for the topics of provenance, authenticity and traceability. Visit for more information and to gain access to the Community members portal.

Jim Duffy, CEO, Tracr, said: “As industry adoption of Tracr grows, we will continue to raise awareness for the requirements of traceability, authenticity and provenance of diamonds. Creating a Community portal for the industry to interact and learn about Tracr is an important step to ensure that the Tracr Platform is established with the entire industry in mind, whilst enhancing consumer trust. We’re very excited to be working with an increasing number of industry leading companies from across the entire value chain. Tracr is quickly becoming digital infrastructure for the diamond industry by creating a robust data sharing ecosystem that both responds to consumer requirements while simultaneously driving better business efficiency.

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Source Idexonline