De Beers Group rough diamond sales for Cycle 9, 2021

Marianne Riou

Press release – De Beers Group [announced November 24] the value of rough diamond sales (Global Sightholder Sales and Auctions) for the ninth sales cycle of 2021.

Owing to the restrictions on the movement of people and products in various jurisdictions around the globe, De Beers Group has continued to implement a more flexible approach to rough diamond sales during the ninth sales cycle of 2021, with the Sight event extended beyond its normal week-long duration. As a result, the provisional rough diamond sales figure quoted for Cycle 9 represents the expected sales value for the period 8 November to 23 November and remains subject to adjustment based on final completed sales. 

Cycle 9 2021
Cycle 8 2021
Cycle 9 2020
Sales value3 ($m) 430 492 462


Bruce Cleaver, CEO, De Beers Group, said: “Sentiment continues to be positive on the back of strong demand for diamond jewellery from US consumers and this was reflected in the demand we saw for rough diamonds during Cycle 9. Such demand was in line with expectations given the normal pattern of cutting factory closures in India during the Diwali festival. As we head into Cycle 10, we anticipate rough diamond demand will likewise be affected by the Christmas holiday closure of cutting factories in southern Africa, but we expect to see positive industry conditions prevailing into the new year in light of the healthy outlook for the key retail selling season.”

Source De Beers


1 Cycle 9 2021 provisional sales value represents sales as at 23 November 2021.

2 Cycle 8 2021 actual sales value represents sales between the dates of 4 October to 19 October

3 Sales values are quoted on a consolidated accounting basis. Auction sales included in a given cycle are the sum of all sales between the end of the preceding cycle and the end of the noted cycle.