De Beers Group rough diamond sales for Cycle 7, 2021

De Beers

Press release – De Beers Group [announced September 8] the value of rough diamond sales (Global Sightholder Sales and Auctions) for the seventh sales cycle of 2021.

Owing to the restrictions on the movement of people and products in various jurisdictions around the globe, De Beers Group has continued to implement a more flexible approach to rough diamond sales during the seventh sales cycle of 2021, with the Sight event extended beyond its normal week-long duration. As a result, the provisional rough diamond sales figure quoted for Cycle 7 represents the expected sales value for the period 23 August to 7 September and remains subject to adjustment based on final completed sales.

Cycle 7 2021
Cycle 6 2021
Cycle 7 2020
Sales value3 ($m) 515 514 334

 Bruce Cleaver, CEO, De Beers Group, said: “Sentiment in the diamond industry’s midstream continues to be positive and this is reflected in our sales for Sight 7. Demand for rough diamonds is a result of robust demand for polished diamonds in our key markets of the US and China. The midstream’s optimism for the remainder of the year was also evident at the recent JCK Las Vegas trade show which was a success despite being held under challenging circumstances. As we now head towards a traditionally slower period for rough diamond sales, we remain cognisant of the risks to economic recovery from the global pandemic.

Source De Beers


1. Cycle 7 2021 provisional sales value represents sales as at 7 September 2021.

2. Cycle 6 2021 actual sales value represents sales between the dates of 12 July and 27 July.

3. Sales values are quoted on a consolidated accounting basis. Auction sales included in a given cycle are the sum of all sales between the end of the preceding cycle and the end of the noted cycle.