De Beers Group rough diamond sales for Cycle 3, 2021

De Beers

De Beers Group announced [April 7] the value of rough diamond sales (Global Sightholder Sales and Auctions) for the third sales cycle of 2021.

Owing to the restrictions on the movement of people and products in various jurisdictions around the globe, De Beers Group has continued to implement a more flexible approach to rough diamond sales during the third sales cycle of 2021, with the Sight event extended beyond its normal week-long duration. As a result, the provisional rough diamond sales figure quoted for Cycle 3 represents the expected sales value for the period 22 March to 6 April and remains subject to adjustment based on final completed sales.


Cycle 3 2021

Cycle 2 2021

Cycle 3 2020

Sales value3 ($m)





Bruce Cleaver, CEO, De Beers Group, said: “Following a good holiday season and that trend continuing during the first quarter of 2021, we have again seen solid demand for rough diamonds as we begin a traditionally quieter period of the year for the diamond industry. Sales were in line with expectations and both market sentiment and overall industry conditions remain positive. However, with pandemic developments in Europe and Mumbai’s recent lockdown resulting in the Bharat Diamond Bourse being closed, it is clear that we will continue to see challenges relating to Covid-19.”

Source de Beers

1. Cycle 3 2021 provisional sales value represents sales as at 6 April 2021.

2. Cycle 2 2021 actual sales value represents sales between the dates of 22 February and 08 March.

3. Sales values are quoted on a consolidated accounting basis. Auction sales included in a given cycle are the sum of all sales between the end of the preceding cycle and the end of the noted cycle.