Chow Tai Fook picks online sales partner


Chow Tai Fook has joined forces with Chinese online retail giant, which will become the jeweler’s preferred internet sales channel. claims to be the largest Chinese e-commerce company by revenue, with 2016 sales of $37.5 billion. Hong Kong-based Chow Tai Fook said Tuesday that the partnership deal would help lure digital-minded consumers to its products.

The collaboration with is one of our online-to-offline strategies that help engage a wider range of customers with enhanced services,” the jeweler said.