Why De Beers Is Promoting “Desert Diamonds”
At an event Friday night in New York City, De Beers introduced Desert Diamonds—which it calls its first new “beacon” in years—to a group of influencers, celebrities, trade people, and journalists. Sandrine Conseiller, CEO of De Beers Brands, and Sally Morrison, De Beers’ natural diamonds lead, spoke with JCK about the new campaign, how it was dreamed […]