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In the heyday of “A Diamond Is Forever,” consumers responded strongly to slogans and instructive advertising. As social media has influenced a more interactive dialogue between businesses and their customers, that is no longer the case. Today, consumers respond to innovation.
With the 2018 World Cup taking place in its home country through mid-July, Alrosa is staying on the ball.
De Beers has broken ground on the factory where it will grow diamonds for Lightbox, its new company that will sell fashion jewelry set with white, blue and pink man-made diamonds.
Moscow–Are you a big soccer or, excuse us, football fan who also likes diamonds?
The Diamond Development Initiative (DDI), the organization dealing with the traditional diamond mining, recently announced the appointment of Élodie Daguzan as its first Goodwill Ambassador.
The Kimberley Process (KP) discussed plans for a reform agenda at its intersessional meeting in Antwerp last week, including broadening its definition of conflict diamonds.
Alrosa director of sales Evgeny Agureev, who joined the company last August, spoke to JCK last week at the JCK Las Vegas show.
Us$575 million (provisional)
The World Diamond Council (WDC), an industry group focused on preventing conflict diamonds from entering the legitimate global supply chain and protecting the value of natural diamonds
Swiss-watch exports grew 5% in May amid stronger demand in greater China and the US.
Tiffany & Co. is the top luxury brand in the United States, according to a recent study among consumers.
Belgium’s Scientific and Technological Research Center for Diamonds (WTOCD) says that after more than 10 years of research it has succeeded in developing a technology that fully automates the polishing process.
