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The Kimberley Process (KP) failed to reach a consensus on broadening the definition of conflict diamonds at last week’s plenary in Dubai, according to industry organizations. “While not unexpected, it is obviously a massive disappointment for civil society that, once again, the KP has failed to expand the conflict-diamond definition,” said Jaff Bamenjo, coordinator of […]
De Beers Group has debuted Origin, its new branded polished-diamond line, at retail stores in the North American market. The product allows jewelers to share the unique story of each De Beers-sourced diamond with consumers, the company said Thursday. Using Tracr, De Beers’ blockchain platform, the new label offers complete end-to end transparency and verified […]
CIBJO, the World Jewellery Confederation, says it’s reexamining the question of what to call lab-grown diamonds, but contrary to some reports, it hasn’t made any decisions on the matter yet. Last month, in a special report published on CIBJO’s website, Udi Sheintal, head of the organization’s diamond commission, argued that CIBJO’s Diamond Blue Book should no longer […]
The UFBJOP (Union Française de la Bijouterie, Joaillerie et Orfèvrerie, des Pierres & des Perles – French Union of Jewelry, Goldsmithing, Gemstones & Pearls) is hosting the CIBJO Centenary Congress, organized in Paris from October 27 to 29, 2025. This international recognition offers the French Union a unique opportunity to reaffirm France’s central role in […]
At an event Friday night in New York City, De Beers introduced Desert Diamonds—which it calls its first new “beacon” in years—to a group of influencers, celebrities, trade people, and journalists. Sandrine Conseiller, CEO of De Beers Brands, and Sally Morrison, De Beers’ natural diamonds lead, spoke with JCK about the new campaign, how it was dreamed […]
The World Jewellery Confederation (CIBJO) intends to revisit its 2010 decision to allow the terms “laboratory-grown” and “laboratory-created” as alternatives for “synthetic,” deeming them harmful to natural-diamond sales. The organization has put the consideration to revise both its Diamond Blue Book, which lists acceptable terminology for industry words, and the relevant ISO standards on the […]
De Beers Group has released its 2024 sustainability report, outlining its initiatives and progress in the areas of environmental protection, climate action, and more broadly, its contributions to societal and human issues within the ecosystems of mining countries. Precise figures highlight the results of ongoing actions and new goals in strategic areas such as reducing […]
In April, Natural Diamond Council launched the Diamond Learning Center, a free, not-for-profit educational platform accessible at www.diamondlearningcenter.org. Its main objective is to train jewelry sales teams, so they are better informed, inspired and able to clearly explain to their customers the differences between natural diamonds, lab-grown diamonds and fakes. The Diamond Learning Center is […]
Diamond analyst Avi Krawitz explores how the natural diamond industry is regrouping and stepping up its marketing game. From global campaigns to retailer partnerships, the trade is rallying around a shared goal: to reshape consumer perception and restore the sparkle to natural diamonds. The natural diamond industry is intensifying its marketing efforts in a bid to reclaim […]
It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.” Starting later this year, GIA will change its approach to lab-grown diamonds once again, abandoning the use of specific color and clarity grades for the stones in favor of assigning them to one of two categories, “premium” […]
Companies are leveraging nanotech, blockchain, machine learning, and more to make stones easier to track. In the past, jewelry clients would rank authenticity, value, durability and rarity as essential qualities when deciding on a diamond or gemstone, with mine-to-market traceability being desirable but not vital. Fast forward to 2025, and many customers now consider a […]
De Beers has earmarked its highest category-marketing spend in 10 years to promote natural diamonds and drive demand. The miner did not specify the amount, but it noted in a letter to shareholders last week that it planned to match any country’s natural-diamond marketing contributions for this year and invited proposals. The company is already working […]