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There’s been a lot of talk in the jewelry and diamond industry about how to reach Millennials, a group of 77 million young American consumers – just under a quarter of the US population – who are finally reaching “jewelry buying” age.
The Supreme Court of the United States ruled on Friday that same-sex marriages are legal and recognized in all 50 states— and many members of the jewelry industry took to Facebook, Twitter, and Instagram to celebrate.
Anyone else confused? It turns out that all this marketing to Millennials and putting the young, hip, technologically savvy consumers in a special (and exalted) category of their own might not be as wise as marketers have led us all to believe.
Luxury London-based Graff jewellers have introduced a 132.55-carat fancy intense yellow diamond, labeled the Golden Empress.
Whether it’s coincidence or kismet, as soon as I slated this post for Friday’s newsletter, I began reading stories addressing the issue that’s been on my mind for some time: the shrinking of the middle class.
Andrey Zharkov, the recently appointed president of ALROSA, and Phillippe Mellier, CEO of De Beers, addressed a joint meeting
During the course of the past couple of months many theories have emerged about Belgium’s pending “Carat Tax.” This new fiscal law, which if approved by the European Commission, would tax diamond firms’ turnover at 0.55 percent rather than taxing profit
The JCK Las Vegas show that ended on Monday met the low expectations of the diamond trade. Polished diamond suppliers were reassured about the strength and stability of the U.S. market, even if sales were mediocre and buyers were pushing for deeper discounts.
The Vegas JCK and Couture shows not only cemented where the problems are, they also showed where positive change activity is taking place, possibly signaling the way for the rest of the category.
De Beers is bringing back its classic “A Diamond Is Forever” slogan for its Forevermark advertising, the company announced at its annual Forevermark breakfast at the Four Seasons resort in Las Vegas on May 28.
Everyone agrees that the diamond industry should do more generic marketing, along the lines of the fabled De Beers campaigns that created the industry. So the news that the major miners are forming a Diamond Producers Association was warmly received.
When the US Fed wants to slow economic growth, it raises interest rates. When it wants to stimulate economic growth, it lowers interest rates. That’s an application of supply and demand.