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This holiday season, it’s all about omnichannel

New York – According to a few early predictions, this holiday season could turn out to be a happy one for retailers. Market research company Emarketer has predicted that retail sales in November and December could reach $885.7 billion, a nearly 6 percent year-over-year increase.

Millennials: the new marketing challenge

A global marketing campaign launched by Hearts On Fire which targets the so-called Millennials, people born between 1980 and the early 2000s, has put the spotlight on to the issue of how to market diamond jewelry to this category of potential buyers.

Weekly Diamond Market Report 15/10/3

Diamond market overview Traders reported a quiet week of trading with many offices closed for the Jewish holidays. The main focus is on the US market, where jewellery retailers are preparing for the end of year holiday sales.

On ‘Forever’

This week, someone called my attention to a story in the print version of the New York Post highlighting a trend many in the jewelry industry are already aware of: non-traditional engagement rings.