De Beers Group has released its 2024 sustainability report, outlining its initiatives and progress in the areas of environmental protection, climate action, and more broadly, its contributions to societal and human issues within the ecosystems of mining countries.
Precise figures highlight the results of ongoing actions and new goals in strategic areas such as reducing greenhouse gas emissions, renewable energy (including the Mmadinare project in Botswana and Envusa Energy in South Africa, where wind and solar plants will cover 100% of the mine’s electricity needs by 2026), alternative fuels, and joint projects with the group’s 100 partners.
In 2024, De Beers’ fiscal and economic contribution reached $2.9 billion. Several support programs (EntreprenHer, Stanford SEED, GirlEND) provided significant assistance in employment and training, particularly for girls and women.
In terms of environmental preservation, the group managed 375,000 acres of land (approx. 152,000 hectares) and oversaw the relocation and protection of white rhinos, a particularly endangered species. De Beers also continued its partnership with National Geographic to protect the water sources of the Okavango Delta through the Okavango Eternal program.
All these initiatives help build trust and understanding around natural diamonds. They are complemented by offers (such as the ORIGIN project) that allow customers to buy a stone with confidence regarding the country of origin and the positive impact of their purchase on people and territories. The provenance and traceability of De Beers diamonds are guaranteed by the blockchain-based Tracr platform that incorporates data on social and environmental impact. Nearly three million diamonds have already been registered on the platform since 2022.
Sandrine Conseiller, CEO of Brands & Diamond Desirability at De Beers Group, stated: “When someone chooses a De Beers natural diamond, they are not only celebrating a personal milestone – they are helping shape a brighter future for the people and places behind it.”
Read the full report HERE
Image : De Beers – Venetia Limpopo Nature Reserve managed by De Beers in South Africa
Source: De Beers