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An illustrated guide to cause & effect

If the cause is declining consumer share of wallet, then the effect is a sharp drop in rough sales. This means that we can expect rough diamond price reductions, fewer goods purchased at the December and January Sights, and bank financing to continue to be difficult.

DPA appoints creative agency as work begins on promoting diamonds

The Diamond Producers Association (DPA), the organization set up by ALROSA, De Beers, Rio Tinto, Dominion Diamond Corporation, Lucara Diamond Corporation, Petra Diamonds Ltd, and Gem Diamonds Ltd. to support the development of the diamond sector, has appointed creative agency Mother New York as its global strategic marketing partner.