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For those thinking that the ‘A Diamond is Forever’ advertising campaign will easily resonate with millennials, think again. De Beers has a lot of work to do before it relaunches the iconic slogan in late September, as part of Forevermark’s U.S. holiday marketing campaign.
There’s been a lot of talk in the jewelry and diamond industry about how to reach Millennials, a group of 77 million young American consumers – just under a quarter of the US population – who are finally reaching “jewelry buying” age.
The Supreme Court of the United States ruled on Friday that same-sex marriages are legal and recognized in all 50 states— and many members of the jewelry industry took to Facebook, Twitter, and Instagram to celebrate.
At the recent President’s Meeting, World Federation of Diamond Bourses (WFDB) president Ernest Blom said something noteworthy: “If customers are checking where their fruit and vegetables and tea and coffee were grown, be sure [they will do the same] when they go to buy an item of diamond jewelry that costs thousands of times more.”
Anyone else confused? It turns out that all this marketing to Millennials and putting the young, hip, technologically savvy consumers in a special (and exalted) category of their own might not be as wise as marketers have led us all to believe.
The Presidents’ Meeting that took place in Tel Aviv this week highlighted five challenges facing the diamond industry, but the issue of profitability was the most pressing.
The Responsible Jewellery Council (RJC) is, to say the least, in flux. Its longtime CEO left in November 2013, and his replacement lasted barely a year.
With Paris Nouvelle Vague, Cartier takes its inspiration from the playful spirit of Parisian women for its latest jewelry collection. Featuring lapis-lazuli, diamond and black lacquer
Policy sets guidelines to tolerance levels on grading. Members of the diamond trade may face arbitration for dealing in diamonds with a color grade
Luxury London-based Graff jewellers have introduced a 132.55-carat fancy intense yellow diamond, labeled the Golden Empress.
The De Beers June sight closed with an estimated value of $550 million. Diamond prices were reportedly stable at the sight, while sightholders noted a slight increase in the box price of larger goods.
Whether it’s coincidence or kismet, as soon as I slated this post for Friday’s newsletter, I began reading stories addressing the issue that’s been on my mind for some time: the shrinking of the middle class.