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De Beers is bringing back its classic “A Diamond Is Forever” slogan for its Forevermark advertising, the company announced at its annual Forevermark breakfast at the Four Seasons resort in Las Vegas on May 28.
Everyone agrees that the diamond industry should do more generic marketing, along the lines of the fabled De Beers campaigns that created the industry. So the news that the major miners are forming a Diamond Producers Association was warmly received.
When the US Fed wants to slow economic growth, it raises interest rates. When it wants to stimulate economic growth, it lowers interest rates. That’s an application of supply and demand.
Based on official US government figures, between October 2014 and March 2015, retailers lost $550 million in fine jewelry and watch sales.
The International Gemological Institute (IGI) Hong Kong certified lab-grown, 10.02-carat, E, VS1, type IIa, square, emerald-cut stone produced by New Diamond Technology LLC of St. Petersburg, Russia.
Tiffany & Co. reported another weak quarter, with sales and earnings both falling due to the strong U.S. dollar and a decrease in Japanese sales.
Initiates $6M budget to engage in diamond research, marketing activity The major diamond mining companies have agreed to form an organization
Today marks the launch of the new version of the Rubel & Ménasché website. It is modern, easy to read and full of energy. Like the company, it is constantly evolving and improving.
Not too long ago, I posted a question on Twitter, asking people what they thought was the average price per carat of diamonds. Specifically, I wondered how much, in informed people’s opinion, was the average wholesale price per carat of polished diamonds.
In a surprise decision, the European Parliament voted yesterday (Wednesday) to ensure that as with diamonds and other precious stones, European Union (EU) importers
De Beers is selling the Kimberley mine, the century-old South African deposit that was one of the original building blocks of its empire.
If you are trying to see the half-full part of the glass, you’ll hear the voices that say that “De Beers finally got the message and lowered prices.”