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India industry mulling rough diamond ban

A referendum is to be held tomorrow (July 7) over the issue of completely banning rough diamond imports into India for at least a month. According to reports in the Times of India (TOI), some 200 top exporters from Surat and Mumbai are set to meet to vote on the issue.

Diamond storytelling

For those thinking that the ‘A Diamond is Forever’ advertising campaign will easily resonate with millennials, think again. De Beers has a lot of work to do before it relaunches the iconic slogan in late September, as part of Forevermark’s U.S. holiday marketing campaign.

8 reasons why our industry needs a chain of custody

At the recent President’s Meeting, World Federation of Diamond Bourses (WFDB) president Ernest Blom said something noteworthy: “If customers are checking where their fruit and vegetables and tea and coffee were grown, be sure [they will do the same] when they go to buy an item of diamond jewelry that costs thousands of times more.”

The myth of marketing to millennials

Anyone else confused? It turns out that all this marketing to Millennials and putting the young, hip, technologically savvy consumers in a special (and exalted) category of their own might not be as wise as marketers have led us all to believe.