First look: the return of ‘A Diamond is Forever’
New York – De Beers’ new Forevermark commercials, which include the very well-known slogan “A Diamond is Forever,” are set to begin airing in the U.S. market next month.
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HRD Antwerp recently examined a 3.09 ct CVD lab-grown diamond
A 3.09 ct CVD lab-grown diamond was recently examined at HRD Antwerp. It is the first time that a CVD synthetic diamond of this size is encountered at the lab.
Pink Diamonds and the investment question
Last week, the Argyle pink tender rolled into town. Which once again brings up the “I” word—investment.
This holiday season, it’s all about omnichannel
New York – According to a few early predictions, this holiday season could turn out to be a happy one for retailers. Market research company Emarketer has predicted that retail sales in November and December could reach $885.7 billion, a nearly 6 percent year-over-year increase.
Millennials: the new marketing challenge
A global marketing campaign launched by Hearts On Fire which targets the so-called Millennials, people born between 1980 and the early 2000s, has put the spotlight on to the issue of how to market diamond jewelry to this category of potential buyers.
WFDB supports Bharat ban while not opposed to synthetics trade
The leadership of the World Federation of Diamond Bourses (WFDB) isn’t opposed to the trade in synthetic diamonds but takes no issue with Bharat Diamond Bourse’s decision late last week to ban dealing in them.
ALROSA, the challenger – Producers from the DPA part 2
After taking a look into the world of De Beers now it is the turn of ALROSA, the “second” biggest diamond producer.
Weekly Diamond Market Report 15/10/3
Diamond market overview Traders reported a quiet week of trading with many offices closed for the Jewish holidays. The main focus is on the US market, where jewellery retailers are preparing for the end of year holiday sales.
Lab-grown diamonds and Millennials
I recommend everyone in the diamond industry watch this video from MVI Marketing, which surveys millennial consumers about lab-grown diamonds.
BDB votes to ban lab-grown diamond trade
The Bharat Diamond Bourse (BDB) in Mumbai is to ban trade in lab-grown diamonds following a vote by members at the bourse’s annual general meeting (AGM).
Isn’t there just one step from Volkswagen to ethics in diamonds?
There are some current affairs that pass nobody by, and the Volkswagen scandal is one of them. What does it have to do with the diamond industry?
6 insights on the diamond market
De Beers recently released its Diamond Insight Report, a report it prepares annually the covers the entire diamond jewelry pipeline from mine to market.