The Gemological Institute of America (GIA) is rolling out a new grading report that will highlight the country from which a diamond was recovered. The company will issue the Diamond Origin Report for stones that were submitted to the lab for analysis in rough form and again as a polished stone, so that it can match the two and confirm the country of origin.
“In recent years, there has been a growing demand for transparency and traceability in the diamond industry,” said Susan Jacques, the GIA’s president and CEO. “Consumers want to know the origin of products and their socioeconomic and environmental impact.”
The GIA will offer digital and print marketing support to retailers that tap into its Diamond Origin Report service, enabling them to convey the unique story of each diamond to the consumer, the organization explained.