Consumers’ priorities when it comes to weddings sound a lot like their preferences when it comes to retail. They want to have a great experience, and they want something uniquely their own.
Last week, on Valentine’s Day, wedding planning website The Knot released the results of the 2017 Real Weddings Study, which surveyed nearly 13,000 couples in the United States who tied the knot last year.
Overall, the study found that the average cost of U.S. weddings dipped in 2017, the first time that has happened in the 11 years The Knot has been doing the survey.
The average cost of a wedding was $33,391, down 5 percent from the high of $35,326 reached in 2016.
Slipping alongside the overall wedding cost was the amount spent on the engagement ring.
In 2017, the average was $5,764, a difference of about $400, or 6 percent, from the 2016 average of $6,163.
(The figures The Knot provides in its annual Real Weddings study are gleaned from a different set of respondents than its biennial Jewelry & Engagement Study.)
In evaluating the results of the study, The Knot said that while couples are spending less and inviting fewer guests overall, the amount spent per guest reached a high of $268 last year, up from $194 eight years ago.
Couples are trying to make it a better experience for each guest, spending more money on reception amenities like sparklers, selfie stations, candy bars, musicians and lawn games.
Photo © The Knot.