Tiffany & Co. has rolled out the holiday 2018 edition of its “Believe in Dreams” marketing campaign.
Launched the week of the 19th November, the campaign’s video and still images star actress ZoёKravitz as a Tiffany sales associate, who, upon falling asleep, enters a magical Tiffany workshop staffed with style icons and celebrities acting as craftspeople, such as models Naomi Campbell, Karen Elson and Xiao Wen Ju.
The all-ages group enjoys a tea party to the tune of Aerosmith’s “Dream On,” until Kravitz wakes.
Like the jeweler’s spring 2018 “Believe in Dreams,” campaign, which starred Elle Fanning, the spot mixes Tiffany’s iconic status with over-the top whimsy and modern, surprising elements, from its choice of music to its selection of the tattooed Kravitz as the lead.
The holiday commercial spotlights jewelry from various Tiffany collections, including Paper Flowers, Keys, T and Return to Tiffany.
Tiffany enlisted Mark Romanek, the vision behind Beyonce’s multimedia “Lemonade” album, to direct.
To coincide with the campaign, Tiffany’s has created an open-to-the-public workshop in its New York City flagship, where the work of jewelers, stone-setters and engravers will be on display until the new year.