The First Lady of the Republic of Botswana, Mrs. Neo Jane Masisi, opened the Forevermark company’s annual breakfast held at JCK LUXURY, sharing the important role that diamonds have played in the story of her own life as well as for her country with Forevermark jeweler and manufacturing partners.
“It is thanks to the enduring desire for the diamond dream and the revenues Botswana has subsequently been able to use for development that I am standing here today. Millions of other Batswana have, like me, had the opportunity to develop their talents and grow their interests thanks to the opportunities that diamonds have provided. We have been a society that has flourished because of diamonds; that have been managed in prudent style,” said the First Lady.
Following the First Lady’s address, Forevermark US President, Charles Stanley, unveiled Froevermark’s marketing campaign, “I Take You, Until Forever” for its new Engagement & Commitment Collection. The campaign explores the beauty and reality of the vows that a couple makes to one another and a more modern view of love and relationships. In developing the collection and the campaign, Forevermark conducted extensive research on consumers’ bridal design preferences and current attitudes around the role a diamond plays in a couple’s journey to forever.