Posts By Abraham Dayan
Is there enough regulation by authorities of lab-grown diamonds?
The issue of man-made, lab-grown, or synthetic diamonds is continuing to gather pace. Production capacity is continuously expanding, the volume of such stones is growing every year – and is now estimated at 2-3 percent of global output with several million carats being sold – and the quality and size of the stones is rising. Read More
What are the implications for U.S. jewelry trade of changing population patterns?
If there has been one exceptionally clear trend during the US Presidential campaigns of 2008, 2012 and 2016, it is that the population of the world's biggest diamond and jewelry market has changed and is continuing to do so rapidly. Read More
‘Generation Z’ already pushing millennials out of marketers’ focus
Despite the diamond jewelry industry – along with many others – still being obsessed with the so-called millennials, young people born from around 1980 to 2000, marketers are already turning their attention to the so-called 'Generation Z'. Read More
Millennials: the new marketing challenge
A global marketing campaign launched by Hearts On Fire which targets the so-called Millennials, people born between 1980 and the early 2000s, has put the spotlight on to the issue of how to market diamond jewelry to this category of potential buyers. Read More
